ALASKA
AIRLINES
LIFT

YOU KNOW WHO I AM

SIYANI

OBJECTIVE:

Create a three-part campaign for Alaska Airline's LIFT program which invests in community initiatives to provide young people with opportunities to soar.

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LOCATION: San Fransisco, CA

EXECUTION:

What began as a live-action project shifted to an animated piece when the COVID-19 pandemic sent us home early from our shoot on-location in San Francisco. We pivoted, working with London-based animator Khalis Kamarul on the visuals while spending quality time (over video chat) with Siyani and her mother, Khaledah to capture their story. Our strategy shifted a number of times to complete this project in the height of the pandemic.

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